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“Businesses have begun to engage in increasingly sophisticated uses of information and communication technology. In such firms, B2C and B2B e-commerce are components of an overall e-business strategy. External relations as well as internal processes are being linked. Marketing and sales, logistics and delivery, after-sales service, supply chain management and other business functions are integrated in an overall e-business strategy.

“E-business tools cannot be successfully introduced and implemented without the visionary power and strategic decisions about how to apply information and communication technology for business processes.”


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